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The day when they discovered the requirement and quality level of the products developed in Swiss cosmetic laboratories, Denis Feraille and Isabelle Couturet decided to create a range of high performance skincare products dedicated to men. This association between a specialist of images and an expert of the cosmetic and luxury industry gave birth to a brand that is now "a must" in the men cosmetic market…
Isabelle, born in Switzerland, made her career across the cosmetic and luxury markets: Sephora, Yves Saint Laurent, Swatch, and then TASK essential. The brand was born in 2004, after 2 years of researches, when men skincare is only at the beginning of its evolution. Denis is a communication man, a former photographer, and had the intuition of TASK essential since 2002.
In association with Isabelle, he took in charge the positioning and the image development of TASK essential: always looking for products that he would use before all, he is at the same time the eye and the ultimate consumer test of their brand!
Implanted in 14 countries, the brand quickly seduced key names of the distribution like Barney's, Bloomingdale's (USA), La Rinascente (Italy), le Bon Marché (France), Sephora (China), Daimaru (Japan) and is going on with its successful international development.
Realising the enthusiasm for the first Men Treatment centre opened in the 15th District in Paris, the brand redesigned its beauty/purity concept and is now opening a second centre dedicated to men's grooming. The place will open in September 2008 in the Madeleine area in Paris. |
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